UMT Home  Contact us
School of Social Sciences & Humanities

Chartered by
Government of the Punjab
Recognized by HEC

A project of ILM Trust

 
Departments
  Introduction
Programs
  MA Media and Communication
Faculty Profile
  Contact us

 
 SSH > Departments > Media and Communication > Programs
   
MA Media and Communication
   
 

Pakistan's print, broadcast and web media market is fast expanding and the advancement in technology has brought in new and tougher competition. The government is opening the private sector for TV channels. Internet and satellite media are already making a great impact on society in several ways.

There is a need to produce professionals and managers who can take up exciting positions in various media outlets and media-related positions in businesses.

Equally important is the need to produce researchers who can analyze the impact of media explosion on society.
Specializations
–  Mass Communication
–  Media Management
–  Advertising and Public Relations
Admission Requirements
- Graduation from an HEC recognized University with minimum 45% marks
- Interview

 

Who can benefit:
–  Fresh graduates
–  Working journalists
–  News and current affairs people in broadcast media
–  Mass communication researchers
–  Media managers in businesses
–  Media owners
–  Advertising and PR managers
–  Media entrepreneurs

Duration
2 years for 14 years of education
1 year for 16 years with relevant education
   
  Professional linkage:

The Faculty of Media and Communications emphasizes close interaction with individuals working in all communication fields, professional news organizations and other educational institutions. Professional reporters, editors, photographers, advertising practitioners and public relations specialists are associated with the Faculty through part-time teaching assignments and an extensive internship program.

Career Opportunities:

After graduating from UMT, you are likely to find employment opportunities in the following areas:
–  Editorial positions at press, broadcast and web media outlets
–  Managerial positions in media
–  Public relation firms or PR departments of corporations
–  Advertising agencies
–  Establishing new businesses
–  Teaching or researching mass communication

The Curriculum:

The curriculum in the Department of Mass Communications seeks to educate students for this changing world. While some specialized skills are essential to enable students to meet current standards, the goal of the Mass Communications curriculum is to produce graduates who are independent professional communicators capable of growing and changing with the times.

Core Courses will be offered during first two semesters.

Semester I

MC-501 Introduction to Mass communication 3 cr. hrs
MC-502 Journalistic Techniques:  
  News gathering and writing 3 cr. hrs
MC-503 Language and Communication 3 cr. hrs
MC-504 Fundamentals of Social Sciences 3 cr. hrs
MC-505 Computer Skills 3 cr. hrs
MC-506 Media History, Press Laws and Ethics 3 cr. hrs
         

Semester II

         
MC-511 Research Methods in Mass Communication 3 cr. hrs
MC-512 Journalistic Technique: Editing and Page designing 3 cr. hrs
MC-513  Introduction to Broadcast Media  3 cr. hrs
MC-514 Communication for Development 3 cr. hrs
MC-515 National and International affairs 3 cr. hrs
MC-516 Fundamentals of Advertising and Public Relations 3 cr. hrs
                         
 

Specializations

                         

For the next two semesters students will have to go for any of the following three specializations:                                            

  1. Mass Communication
    2.                          
  2. Media Management
    3.                          
  3. Advertising and Public Relations
                         


  Mass Communication
This program has been designed to meet the requirements of the fast expanding media. It is based on theoretical as well as practical emphasis on the print, broadcast and electronic media including web publishing. The program will create awareness among the students about structure, polices and contents as well as develop journalistic skills.

Semester III

                         

MC-521 

Issues in Mass Communication 

3 cr. hrs

MC-522 

Mass Communication Research 

3 cr. hrs

MC-523 

Mass Communication Theory 

3 cr. hrs

MC-524 

Magazine Journalism 

3 cr. hrs

MC-525 

Organizational Communication 

3 cr. hrs
                         

Semester IV 

                         

MC-531 

International Communication 

3 cr. hrs

MC-532 

Mass Communication and Society 

3 cr. hrs

MC-533 

Photo Communications

3 cr. hrs

MC-534 

Feature, Column & Editorial writing 

3 cr. hrs

MC-535 

Thesis 

3 cr. hrs
                         

Media Management     

                         

It is designed for the people who are either working in managerial positions in media outlets or are working as media managers in business/industry and want to have a better understanding of both media and management. The program will provide an insight into how the media shapes the worked and, in turn, what shapes the media. It will offer a rare opportunity for the people who want to be media entrepreneurs.

                         

Semester III

                         

MC-541 

Ethics in Communication 

3 cr. hrs

MC-542 

Newspaper Management 

3 cr. hrs

MC-543 

Multimedia Communication 

3 cr. hrs

MC-546 

Human Resource Management 

3 cr. hrs

MC-547 

Business Communication: Written 3

 cr. hrs

Semester IV          

MC-551 

Research Methods in Marketing 

3 cr. hrs

MC-552 

Consumer Behavior 

3 cr. hrs

MC-553 

Strategic Public relations 

3 cr. hrs

MC-554 

Media Strategy

3 cr. hrs

MC-555 

Thesis 

3 cr. hrs

Advertising and Public Relations

Courses on Advertising/Public Relations focus on the role of advertising and public relations in business, social and economic affairs. The sequence of courses is divided between professional courses in advertising and public relations practice and contextual courses focused on the system of mass communications. Students will gain insight into the functions of advertising and public relations, and issues that arise in the practice of advertising and public relations. Concentrated study of advertising or public relations provides students with a broad understanding of persuasive communication issues and the opportunity to develop the ability to create effective communication analyses and campaigns.

Semester III

MC-561 

Theories and Practice of Advertising 

3 cr. hrs

MC-562 

Basics of Public Relations 

3 cr. hrs

MC-563 

Media Planning

3 cr. hrs

MC-564 

Publicity Campaigns 

3 cr. hrs

MC-565 

Media Campaign 

3 cr. hrs

Semester IV

MC-571 

Organizational Communication 

3 cr. hrs

MC-572 

Public Opinion Dynamics 

2 cr. hrs

MC-573 

Advertising Campaign 

3 cr. hrs

MC-574

Internship with (Advertising Agency and PR dept.) 

3 cr. hrs

MC-575 

Master Project

4 cr. hrs